Sunday, March 27, 2011

Trying on a New Perception

This morning the dogs and I got up at 6:00 a.m. and went for a sunrise stroll. It came to me last night when I was feeling guilty for not walking them yesterday like I had promised. When I made this decision last night I really thought I wasn't going to follow through. After all, I am not a morning person and neither are the dogs.

But, the alarm sounded precisely as it was programmed and after hitting snooze a few times, the excitement of seeing the sunrise roused me enough to get me out of bed.

We timed it perfectly. As we stepped out the door, we stumbled into the brisk morning air with the sound of church bells ringing in the distance. In that moment I was transported back to Italy. All that was missing was an expresso and some gelato. In that instant I was, vivendo nel momento, living in the moment. My senses were filled with the memory of our trip and I felt flush with joy.

Yesterday I started reading a book called Slowing Down to the Speed of Life, written by Richard Carlson & Joseph Bailey. It's about getting off the hamster wheel of life and living in the moment. It isn't about changing your lifestyle to find simplicity, it is about seeing the simplicity in your lifestyle.

Changing our perception of our current situation can change the way we feel emotionally and physically. It's a simple concept. The challenge is having the awareness to make that change.

Yesterday, my schedule changed at the last moment and I was feeling guilty for not walking the dogs and I was stressing to try to fit it into the schedule. But, when I stopped trying to force it to work and let go of the guilt, I was able to change my perception of the situation. That is when I had the idea to do something different and walk the dogs at sunrise.

I followed through with my new intention and this morning the dogs and I enjoyed our morning stroll at dawn and we returned home feeling refreshed and content. Not being morning people, we promptly ate breakfast, went back to bed and slept until noon.

Instead of trying to control the situation, I let the situation flow and it all worked out. Because of this, I experienced a beautiful sunrise and a mini trip back to Italy. Changing my perception and my attitude changed my circumstance. Vivendo nel momento.

Ciao,

Jill


Tuesday, March 15, 2011

Yesterday, Today & Tomorrow

There are two days in every week about which we should not worry.

Two days which should be kept free from fear and apprehension.

One of these days is yesterday with its mistakes and cares,

Its faults and blunders, Its aches and pains.

Yesterday has passed forever beyond our control.

All the money in the world cannot bring back yesterday.

We cannot undo a single act we performed.

We cannot erase a single word we said. Yesterday is gone.

The other day we should not worry about is tomorrow.

With its possible adversities, Its burdens,

Its large promise and poor performance.

Tomorrow is also beyond our immediate control.

Tomorrow's Sun will rise, either in splendor or behind a mask of clouds,

but it will rise.

Until it does, we have no stake in tomorrow, for it is yet unborn.

This just leaves only one day . . . Today.


Any person can fight the battles of just one day.

It is only when you and I add the burdens of those two awful eternity's -

yesterday and tomorrow that we break down.

It is not the experience of today that drives people mad.

It is the remorse or bitterness for something which happened yesterday

and the dread of what tomorrow may bring.
Let us therefore live but one day at a time.

~ Author Unknown ~

Tuesday, March 8, 2011

With no website presence are you killing your business?

In this day and age I can't believe there are business owners who don't have a website. The excuses are always the same:

I have no time to make one.
I have no money. I am broke.
They cost too much.
Web designers are out to rip you off.
I am doing fine without one.

And the list can go on and on and on...

With social networking being the new word of mouth and the next generation being about text messaging and facebook, you can see why having a website to market and advertise your business is so important. Think of it as a digital brochure that is going to reach an unlimited amount of potential customers.

It doesn't matter what type of business you have. Whether you're an artist, an entrepreneur or a big corporation, having a web presence is a must. It is a digital calling card, a resource and an unlimited marketing tool. Think about it… when You Need Information about a business what is the first thing you do? Pick up the Yellow Pages or look up their name on the internet?

When it comes to websites, it's all about the convenience factor. With smart phones, all someone has to do is type in your web address or even just google your business name and they will have your information instantly. Two minutes later they are either walking through your door or they are calling and emailing your business. Let's face the facts; everyone is busy these days and the easier you make it for them to receive or find your business information the better.

Having a web presence expands your market/demographic significantly. Remember, the internet is global. How much would it cost you to advertise globally if you didn't have access to the internet? It is also a great way to solicit a newsletter, email blasts or to promote sales, classes and other interesting things that are happening on a weekly or monthly basis. Remember, people are busy and they need to be reminded that you your business exists. Having a website is proactive marketing and how far you choose to take it is totally up to you.

According to Wikipedia; As of June 2008, the number of personal computers in use worldwide hit one billion, while another billion is expected to be reached by 2014. That statistic alone should be enough reason for your business to have a web presence. The internet isn't just a place for geeks and researchers, it has become a new form of communication and should be top priority when it comes to marketing your business.

No more excuses… It's time to start taking advantage of all the internet has to offer, by building that website and unleashing your digital calling card to the world.

"How can you squander even one more day not taking advantage of the greatest shifts of your generation? How dare you settle for less when the world has made it so easy for you to be remarkable?"—Seth Godin